Salone Internazionale del Mobile was first launched in 1961, in order to promote Italian exports of furnishing and accessories. It is one of the most important events in the world when it comes to design because it has become so much more than an exhibition targeting the professionals of the sector; together with Fuorisalone, it has become a celebration of beauty turning the city every year in a living breathing organism that exudes creativity and is trying to push the boundaries of imagination and how we view our space.
Milan is not famous just for the fashion industry, roaming around in the city any time of the year it is evident that design is a vital element of its identity. During the seven-day event, you can see in different locations around the city numerous installations and exhibitions. You can see in the documentary film DesignCapital how the city transforms.
Fuorisalone was improvised early in the 1980s by the companies working in furnishing and industrial design without any official authority or organization, and has expanded into other sectors like automotive, technology, telecommunications, art, fashion and food.
The events offer a variety of experiences. This year, the theme of the Fuorisalone: “Between Space and Time” is reflecting the changes taking place in the world like our quest for sustainability. Some of the most important current issues, such as urban life and transformation, renewable energy, Web3 and circular economy are to become pillars and inspiration points for the companies and designers to present their ideas and concepts as to how design should move forward.
From the 6th until 12th of June, we will be able to discover 306 events in various locations all over Milan and have the chance to explore both the city and the famous Fuorisalone vibe.
Go through the open doors and enjoy the beauty of many buildings, most of which are normally out of reach for visitors, see the famous courtyards that unveil another aspect of the city and the Italian culture from the inside out. It’s called Milan invisible. Unlike Rome and Florence, Milan is usually considered a less important architectural destination. I believe this is because it keeps its secrets hidden, protected from the public eye. In fact, it is a city that continues to change, where you can see the passing of time and the transformation that was caused in architecture by social and economic changes through the years.
Experience the events, parties and numerous happenings and absorb all the new pristine ideas parading in the most innovative ways. It is not a time to relax, prepare yourself for endless walking, food tasting, photo-shooting and, alas, queuing.