Introduction:The New Leader of Athleta
The New Leader of Athleta. In a recent announcement, Athleta, the well-known women’s active and lifestyle brand and a certified B Corporation, revealed the appointment of Chris Blakeslee as its new President and CEO. With an impressive track record in the apparel retail and wholesale industries, Blakeslee’s arrival is eagerly awaited by both the company and its customers. This article will delve into the professional journey of Chris Blakeslee, his past successes, and his vision for leading Athleta towards long-term growth and success.
1. A Proven Leader with Broad Expertise:
Chris Blakeslee brings with him a wealth of experience and expertise in various facets of the apparel industry. Throughout his career, he has held crucial leadership roles in marketing, sales, product portfolio management, operations, and supply chain. His most recent position as President of Alo Yoga and Bella+Canvas saw remarkable achievements, with Alo Yoga experiencing phenomenal sales growth, reaching over $1 billion in sales in 2022, largely due to its fashion-forward approach to wellness and strategic brand expansion.
2. Driving Growth through Creativity and Rigor:
One of Blakeslee’s standout qualities is his ability to drive results in high-growth businesses through the perfect blend of creativity and operational rigor. This approach has proven successful across multiple industries, making him a suitable candidate to lead Athleta, one of the fastest-growing brands within Gap Inc.’s portfolio. His focus on delivering high-quality performance products and enhancing the omni shopping experience aligns seamlessly with Athleta’s mission of empowering active, healthy, and confident women and girls through the ‘Power of She.’
3. Embracing Athleta’s Purpose-Led Positioning:
Blakeslee has expressed his excitement about leading Athleta, a brand he has long admired. He sees vast potential for the brand to capitalize on its unique purpose-led positioning and product innovation. He plans to leverage the brand’s assets, including marketing, stores, products, and community engagement, to ensure consistent and sustainable growth. The brand’s commitment to the ‘Power of She,’ empowering women and girls in all aspects of life, has captivated Blakeslee, and he is eager to work with the teams to further serve customers’ needs and desires.
4. Joining a Strong Leadership Team:
As Blakeslee assumes his role as President and CEO, he joins an already robust and dedicated Athleta leadership team. Chief Creative Officer Julia Leach, who was appointed earlier in the year, plays a crucial role in articulating the brand’s voice and vision across all its touchpoints. This cohesive leadership team is poised to steer Athleta to even greater heights.
The appointment of Chris Blakeslee as President and CEO marks an exciting chapter in Athleta’s journey. With his proven leadership abilities, expertise in the apparel industry, and unwavering commitment to Athleta’s mission, Blakeslee is expected to bring about positive and sustainable growth. As he takes the reins on August 7, 2023, the future of Athleta shines brightly, and customers can look forward to continued innovation, empowerment, and community-driven initiatives.
- When will Chris Blakeslee assume his role as President and CEO of Athleta?
- Chris Blakeslee will join Athleta on August 7, 2023.
- What are some of Chris Blakeslee’s notable achievements in his previous roles?
- Under his leadership, Alo Yoga experienced remarkable sales growth, reaching over $1 billion in sales in 2022.
- What is the primary focus of Athleta’s mission?
- Athleta’s mission revolves around empowering active, healthy, and confident women and girls through the ‘Power of She.’
- How does Chris Blakeslee plan to drive growth at Athleta?
- Blakeslee aims to leverage Athleta’s unique purpose-led positioning and product innovation while enhancing the omni shopping experience for customers.
- What is the vision of Athleta’s Chief Creative Officer, Julia Leach?
- Julia Leach plays a crucial role in clearly and consistently articulating the brand’s voice and vision across all its touchpoints.